Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. Our chart below summarizes the major factors to focus on for search engine ranking success. The Search Engine Land Guide To SEO explains factors in more depth, with tips and a tutorial on implementing them. Read on!
This is one of the absolutely most helpful guides I've seen about SEO. Not only does it remind me of what I need to pay attention to, but it's also a handy way to explain to clients the complexity of SEO.
I encourage you to click the title above and visit the Search Engine Land website where you can download your own copy.