Some would argue that creative content and using it as a marketing device (i.e. Content Marketing) is the only way to market a business. Without it, you’re like the wallflower at the prom. And seriously, who even uses the word wallflower these days?
I am looking forward to seeing better content (and possibly less of it) in 2012. One of the best quotes in this article says, "In other words, making free content that doesn’t suck benefits everyone." Not sucking is key. Content marketing isn't about throwing more words out into the world -- it's about creating content that people are eager to consume. (Click the headline above to read the full article.)
Some of the best content marketing that I see comes in the form of newsletters published once every two months, or blogs that are updated once a month. I've started unsubscribing from content sources that publish too often. I hope we'll see marketers in 2012 spend more time creating high quality content.