Now that Being Emily is officially launched, I thought I'd try a Facebook ad to see how good it is for reaching audiences that I might not reach otherwise. I'll post my stats at various points in the campaign so you can see how the ad is working. The bad news is that I haven't yet figured out a great way to track the Facebook action to direct book sales, but I'll do what I can to show what's effective and what isn't.
Here's the first update: the ad has been running almost two days. It directs people to the highlighted post on the Being Emily Facebook Page with the information about ordering the book. The ad is targeted to 1.4 million Facebook users in the U.S. and Canada who listed interests include “GLBT,” “LGBT,” “transgender” and similar terms.
- Number of people who saw the ad: 13,026
- Number of people who clicked it: 22
Here’s what those 22 people did:
17 of them clicked a link in the post (these are the links going to my booksellers)
6 of them liked Being Emily’s page
2 of them shared something from Being Emily’s page
2 of them looked at photos on Being Emily’s page
So far this has cost me $9.86. Right now this seems like a pretty good deal for over 13,000 impressions. I'm going to hope that some people might not choose to like a Facebook page with the word "transsexual" featured so prominently on it, but that a few of them will Google the book later and maybe buy it. I'm also hoping that people sharing it are reaching communities who wouldn't hear about it any other way.